One Truth Database

Digitization is the process of converting current information (paper, SOPs, VISIOs) into a digital format (object driven database repository) to have single source of truth across organization. Digitalized Process increases transparency, security, accessibility, regulatory compliance in the organization.Foundation for Process improvement and innovation.As an example, most B2B companies focus on generating leads to ultimately drive sales. However, depending on which marketing platform or system you’re in, a “lead” can take on different meanings. In your digital analytics tool, an online form submission will count as a lead. Various contacts made at a trade show will show up as leads in your CRM system. Your marketing automation system will apply filters and remove duplicates to create a lead that has been “qualified” by marketing. When these marketing leads are passed over to your sales team, they may only accept some of them as legitimate sales opportunities they want to pursue. If you want to optimize your business for “leads”, which variation do you choose? Any misalignment across the business can have serious consequences as teams end up pulling in different directions—many of which will be the wrong ones.